easyInsight: Take a First Step toward a Baldrige Self-Assessment

For Manufacturers, Service Organizations, Small Businesses, Nonprofit Organizations, and Government Organizations


Read each question. Thinking about your organization,
  • Choose "easy to answer" if your organization could provide an answer on which there is widespread agreement and consensus.
  • Choose "could answer" if data are not readily available to answer the question, but your organization could produce data to provide a consensus response to the question.
  • Choose "difficult to answer" if the question would be difficult or impossible for your organization to answer and/or to reach agreement and consensus on.
Select only one answer per question. Then click "Submit Responses" below. You will receive a report comparing your answers with those of others taking this survey.

Organizational Description

Organizational Environment

Easy to
to Answer
1.a   What are your main product offerings?
1.b   What is the relative importance of each to your success?*
1.c   What mechanisms do you use to deliver your products?
2.a   What are your stated vision, values, and mission?
2.b   What are your organization’s core competencies, and what is their relationship to your mission?*
3.a   What is your workforce profile?
3.b   What are your workforce or employee groups and segments?*
3.c   What are the educational requirements for different employee groups and segments?*
3.d   What are the key elements that engage them in achieving your mission and vision?*
3.e   What are your workforce diversity and job diversity?*
3.f   What are your organized bargaining units?*
3.g   What are your organization’s special health and safety requirements?*
4.   What are your major facilities, technologies, and equipment?
5.a   What is the regulatory environment under which you operate?
5.b   What are the applicable occupational health and safety regulations; accreditation, certification, or registration requirements; industry standards; and environmental, financial, and product regulations?*

Organizational Relationships

Easy to
to Answer
1.a   What are your organizational structure and governance system?
1.b   What are the reporting relationships among your governance board, senior leaders, and parent organization, as appropriate?
2.a   What are your key market segments, customer groups, and stakeholder groups, as appropriate?
2.b   What are their key requirements and expectations of your products, customer support services, and operations?
2.c   What are the differences in these requirements and expectations among market segments, customer groups, and stakeholder groups?*
3.a   What are your key types of suppliers, partners, and collaborators?
3.b   What role do they play in your work systems, especially in producing and delivering your key products and customer support services?*
3.c   What role do they play in enhancing your competitiveness?*
3.d   What are your key mechanisms for communicating with suppliers, partners, and collaborators?
3.e   What role, if any, do these organizations play in contributing and implementing innovations in your organization?*
3.f   What are your key supply-chain requirements?

Organizational Situation

Competitive Environment

Easy to
to Answer
1.a   What is your competitive position?
1.b   What are your relative size and growth in your industry or the markets you serve?
1.c   How many and what types of competitors do you have?
2.   What key changes, if any, are affecting your competitive situation, including changes that create opportunities for innovation and collaboration, as appropriate?
3.a   What key sources of comparative and competitive data are available from within your industry?
3.b   What key sources of comparative data are available from outside your industry?
3.c   What limitations, if any, affect your ability to obtain or use these data?

Strategic Context

Easy to
to Answer
What are your key strategic challenges and advantages in the areas of business, operations, societal responsibilities, and workforce?

Performance Improvement System

Easy to
to Answer
What are the key elements of your performance improvement system, including your processes for evaluation and improvement of key organizational projects and processes?

*Comparisons for this question will reflect responses received since September 2014.

The following information is voluntary.

Select up to three NAICS codes that most reflect your organization's operations. For a list of NAICS codes, see below.


Please click only once and wait while your responses are tallied.
You will receive a comparison to other organizations shortly.

111  Crop Production
112  Animal Production and Aquaculture
113  Forestry and Logging
114  Fishing, Hunting and Trapping
115  Support Activities for Agriculture and Forestry
211  Oil and Gas Extraction
212  Mining (except Oil and Gas)
213  Support Activities for Mining
221  Utilities
236  Construction of Buildings
237  Heavy and Civil Engineering Construction
238  Specialty Trade Contractors
311  Food Manufacturing
312  Beverage and Tobacco Product Manufacturing
313  Textile Mills
314  Textile Product Mills
315  Apparel Manufacturing
316  Leather and Allied Product Manufacturing
321  Wood Product Manufacturing
322  Paper Manufacturing
323  Printing and Related Support Activities
324  Petroleum and Coal Products Manufacturing
325  Chemical Manufacturing
326  Plastics and Rubber Products Manufacturing
327  Nonmetallic Mineral Product Manufacturing
331  Primary Metal Manufacturing
332  Fabricated Metal Product Manufacturing
333  Machinery Manufacturing
3331  Agriculture, Construction, and Mining Machinery Manufacturing
3332  Industrial Machinery Manufacturing
3333  Commercial and Service Industry Machinery Manufacturing
3334  Ventilation, Heating, Air-Conditioning and Commercial Refrigeration Equipment Manufacturing
3335  Metalworking Machinery Manufacturing
3336  Engine, Turbine, and Power Transmission Equipment Manufacturing
3339  Other General Purpose Machinery Manufacturing
334  Computer and Electronic Product Manufacturing
3341  Computer and Peripheral Equipment Manufacturing
3342  Communications Equipment Manufacturing
3344  Semiconductor and Other Electronic Component Manufacturing
335  Electrical Equipment, Appliance and Component Manufacturing
3353  Electrical Equipment Manufacturing
3359  Other Electrical Equipment and Component Manufacturing
336  Transportation Equipment Manufacturing
337  Furniture and Related Product Manufacturing
339  Miscellaneous Manufacturing
423  Merchant Wholesalers, Durable Goods
424  Merchant Wholesalers, Nondurable Goods
425  Wholesale Electronic Markets and Agents and Brokers
441  Motor Vehicle and Parts Dealers
442  Furniture and Home Furnishings Stores
443  Electronics and Appliance Stores
444  Building Material and Garden Equipment and Supplies Dealers
445  Food and Beverage Stores
446  Health and Personal Care Stores
447  Gasoline Stations
448  Clothing and Clothing Accessories Stores
451  Sporting Goods, Hobby, Musical Instrument, and Book Stores
452  General Merchandise Stores
453  Miscellaneous Store Retailers
454  Nonstore Retailers
481  Air Transportation
482  Rail Transportation
483  Water Transportation
484  Truck Transportation
485  Transit and Ground Passenger Transportation
486  Pipeline Transportation
487  Scenic and Sightseeing Transportation
488  Support Activities for Transportation
491  Postal Service
492  Couriers and Messengers
493  Warehousing and Storage
511  Publishing Industries (except Internet)
512  Motion Picture and Sound Recording Industries
515  Broadcasting (except Internet)
517  Telecommunications
519  Other Information Services
521  Monetary Authorities - Central Bank
522  Credit Intermediation and Related Activities
5221  Depository Credit Intermediation
5222  Non-Depository Credit Intermediation
5223  Activities Related to Credit Intermediation
523  Securities, Commodity Contracts, and Other Financial Investments and Related Activities
5231  Securities and Commodity Contracts Intermediation and Brokerage
5232  Securities and Commodity Exchanges
5239  Other Financial Investment Activities
524  Insurance Carriers and Related Activities
525  Funds, Trusts and Other Financial Vehicles
5251  Insurance and Employee Benefit Funds
5259  Other Investment Pools and Funds
531  Real Estate
532  Rental and Leasing Services
533  Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)
541  Professional, Scientific and Technical Services
551  Management of Companies and Enterprises
561  Administrative and Support Services
562  Waste Management and Remediation Services
624  Social Assistance
711  Performing Arts, Spectator Sports, and Related Industries
712  Museums, Historical Sites, and Similar Institutions
713  Amusement, Gambling, and Recreation Industries
721  Accommodation
722  Food Services and Drinking Places
811  Repair and Maintenance
812  Personal and Laundry Services
813  Religious, Grantmaking, Civic, Professional, and Similar Organizations
814  Private Households
921  Executive, Legislative, and Other General Government Support
922  Justice, Public Order, and Safety Activities
923  Administration of Human Resource Programs
924  Administration of Environmental Quality Programs
925  Administration of Housing Programs, Urban Planning, and Community Development
926  Administration of Economic Programs
927  Space Research and Technology
928  National Security and International Affairs
999  Unclassified Establishments